PPC Glossary - L - Queryads

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4 Glossary Terms Found.
landing page - It refers to a page that gets displayed when a user clicks on an advertisement.T Landing page optimization - Improving the conversion rate of a page that an ad or link points to. Landing page testing - The process of analyzing a web page for customer conversions and click through interest. Long Tailed Keywords - Keywords that are made from a collection of words or a phrase.