It refers to a salesperson or a publisher who is committed to affiliate marketing.

Affiliate is the one who carries out sales or advertising component of an affiliate marketing business. This is usually for the sake of compensation that can be achieved through selling affiliate merchant’s products. The source of distribution in this case comes from different forms like subscriber’s email list and web site traffic. There are also thousands of different programs affiliates can make use of to maximize their revenues. Traditionally, affiliates were seen on smaller sites that were managed by small businesses or webmasters. However these days, larger companies too have included affiliate programs in their systems or started programs of their own.