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Glossary Detail
Skyscraper Ad

Definition

A web page ad that is taller than a 120x240 vertical banner ad.


Information

Skyscraper Ads are very tall; their vertical heights often range from 500 to 800 pixels.The IAB (Internal Affairs Bureau) has announced a standardized size for skyscraper ads, the standard skyscraper ad is 120x600 pixels. Skyscraper ads are also known as skyscraper banners, although some examples imitate the look of banner ads by often using a combination of ad buttons and text.