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Glossary Detail
PPC Bidding Strategy

Definition

This is the tactic that is taken to convert web searchers into website visitors.


Information

A PPC Bidding Strategy is a plan that is setup to get visitors to visit a website and hopefully increase sales. Examples of a PPC Bidding Strategy would be using long tail keywords, setting higher limits on a PPC bidding campaign to increase ad position and monitoring your ads ROI profitability.