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Glossary Detail
Affiliate Fraud Prevention

Definition

Activities taken to reduce financial loss to participants in Affiliate programs.


Information

Affiliate Fraud prevention is activity that is meant to reduce criminal marketing theft. Affiliate fraud prevention is the effort to stop the theft of customer traffic plus reduce over inflated commissions for the purpose of defrauding merchants. Affiliate fraud prevention can be used to stop pay per click fraud, find when affiliate links have been hijacked,. These tactics spot unusual or suspicious patterns by employing intelligent software to analyze patterns.