Already an Account?
Advertiser Publisher
  Forgot your username / password? FAQ
 
   
Knowledge Base Home Knowledge Base Home | Knowledge Base Glossary Glossary | Contact Us Contact Us
Search Knowledge Base Knowledge Base - Glossary of Terms
ALL A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
Glossary Detail
Landing page optimization

Definition

Improving the conversion rate of a page that an ad or link points to.


Information

Landing page optimization includes improving the content and layout of a web page,this is the web page that receives your marketing links traffic. This process involves determining user click patterns, creating compelling content and sales psychology to persuade the visitor towards making a purchase. The end result being increased sales to visitor ratios and or more web site signups.