It refers to a page that gets displayed when a user clicks on an advertisement.T

he landing page more often than not displays content that is in sync with the link or a given advertisement. Landing pages are used in PPC campaigns to measure the quality of different types of advertisements. There is a provision to add a parameter or two to measure that can help marketers to see how effective their advertisements are. There are basically two types of landing pages- transactional and reference. The former type asks the users to fill out a form to complete a transaction that is made available on the landing page. The latter type of landing page provides only the relevant information to the user in the form of texts, relevant links and banners and so on.