google adwords - It refers to an advertising product of search engine behemoth, Google.

impression - It refers to an advertisement being displayed online.

keyword - A word used in a performing a search.

landing page - It refers to a page that gets displayed when a user clicks on an advertisement.T

Landing page optimization - Improving the conversion rate of a page that an ad or link points to.

Landing page testing - The process of analyzing a web page for customer conversions and click through interest.

Long Tailed Keywords - Keywords that are made from a collection of words or a phrase.

Marketing - When a company or person invests their efforts into selling this is known as marketing.

Marketing Plan - A plan or strategy that is used to generate sales

minimum bid - It refers to the minimum amount one has to pay to make an ad appear for a particular account.