It refers to a medium or a platform through which advertisers can make use of ads to reach out to their customers world wide.

Google`s content network has the distinction of reaching out to more than 80% internet users world wide. This goes to show how popular this ad network is with advertisers round the globe. This is one platform or network wherein an ad can reach out to web sites belonging to entirely different industries. The best part with Content network is that they will reach out your target audience more often than not. According to a recent study, content network has found to be very cost-effective for advertisers who operate both on this network and search networks. About 20% of conversions were recorded using this network.