Banner ad rates - The price paid to have your banner ad displayed on a website.

banner blindness - It refers to conditions wherein the visitors to the site ignore banner ads in which the information they are seeking is present.

bid - It refers to price rate a bidder (or a buyer) is willing to pay for a particular product.

Bid Management - A service of finding and using the best Ppc keywords according to a pay per click advertising projects goals.

Browser - A program used to view web pages, upload or download data and provide a user interface to the internet.

Caching - An area of memory that stores data or instructions for faster computer performance.

click though - It refers to an act of clicking on advertisements online that is targeted towards the advertiser.

click though rate - CTRs that are expressed as a percentage represents the average number of click throughs for hundred impressions.

Content - Material that can be read, viewed, listened to or watched.

content network - It refers to a medium or a platform through which advertisers can make use of ads to reach out to their customers world wide.